Feverpitch × Norwich City
ON THE BALL.
IN THE BOX.
EVERYWHERE.
From Carrow Road to the family table. A Norwich City Feverpitch edition that puts yellow-and-green football drama into supporters' hands.
Two dice. Endless drama.
Norwich City edition · illustrative packaging
CANARY PRIDE
Yellow, green and the crest on the box
FROM £4.63
Per game at 20,000 units · ex VAT
1,000 MIN.
Minimum club order · ages 5+
Canary pride. Football in their pocket.
More than matchday
CARROW ROAD.
AWAY DAYS.
KITCHEN-TABLE GOALS.
Norwich City runs through generations. The anthem, the yellow shirt and the matchday memories. Feverpitch gives families another way to share that passion, wherever they play.
01
Little Canaries. Big celebrations.
A first City gift. A game with a parent or grandparent. A last-minute winner before tea. Simple football fun with Norwich at its heart.
02
The Yellow Army travels.
Small enough for an away-day bag. Ready for a game with fellow supporters on the journey there, before kick-off or on the way home.
03
Norfolk roots. Canaries everywhere.
For supporters around the corner or across the world, yellow and green are a bright, unmistakable connection to home.
For the club, that means merchandise with a role beyond the shelf: a product supporters can play, gift and keep coming back to.
The Canaries. A city tradition.
OLD SONG.
BIG NIGHTS.
NEW WAY TO PLAY.
From the club's beginnings and the birth of the Canary identity to cup wins and that famous night in Munich, Norwich has a football story with colour, character and song. Feverpitch gives supporters another way to celebrate it together.
A proposal for Norwich City’s retail and commercial teams. Heritage-led artwork, membership uses and promotional offers would be developed with the club.
Same game. Your identity.
YOUR COLOURS.
YOUR CREST. YOUR GAME.
Packaging concept
NORWICH CITY
Unmistakably Norwich. Canary yellow, rich green and the current crest. A bright little box with a big sense of belonging.
THE CANARIES.IN EVERY GAME.
- Club colours on the retail box
- Your club crest on the box
- The original Feverpitch football dice game
- Custom dice colours included free
Illustrative Norwich City edition proposal. Final artwork and badge use require club approval.
FEEL THE DRAMA.
Watch on YouTube ↗Club merchandise. Clear figures.
SMALL GAME.
BIG CLUB POTENTIAL.
Explore the order size, retail value and potential gross profit for your club edition.
£10 ex VAT is £12 including VAT at 20%. Set your own retail price to explore the opportunity.
ORDER COST
£5,000
£5.00 per game
RETAIL REVENUE
£10,000
If every game is sold
POTENTIAL GROSS PROFIT
£5,000
Before your selling costs
50.0%
GROSS MARGIN
£5.00 gross profit per game
100.0% markup on the wholesale price.
Illustrative gross profit assumes the full order sells at the selected retail price. All figures exclude VAT. Custom dice colours are included free. Club selling and operating costs are excluded.
| Games | Trade price / game | Order cost | Gross profit at £10 / game |
|---|---|---|---|
| 1,000 | £5.00 | £5,000 | £5,000 |
| 5,000 | £4.88 | £24,400 | £25,600 |
| 10,000 | £4.75 | £47,500 | £52,500 |
| 20,000 | £4.63 | £92,600 | £107,400 |
Prices exclude VAT. Each volume tier applies a further 2.5% discount to the unrounded unit price, starting from £5.00 at 1,000 games. Final unit prices are rounded to the nearest penny. Box colour / badge customisation is the club branding offer. Custom dice colours are included free. Speak to Pete to confirm your order and artwork.
Put it in fans’ hands
MAKE IT PART
OF THE CANARY EXPERIENCE.
01 / SELL
CANARY STORE.
A NEW WAY TO PLAY.
A proposed addition to the Carrow Road store and online range: a compact gift, a first piece of Norwich merchandise or an extra at checkout. The calculator shows the commercial opportunity at each order size.
02 / WELCOME
JUNIOR CANARIES.
TOMORROW'S MEMORIES.
Explore a Junior Canaries welcome gift, family offer or school-holiday promotion. Give young supporters something to do with their Canary pride and a reason to bring family into the game.
03 / SHARE
PARTNERS.
SUPPORTERS. NORFOLK.
Build a partner-funded giveaway, supporter reward or community campaign around a playable Norwich product. Each route can be tailored to the club's audience, budget and objectives.
One box. One unique code.
KEEP THE GAME GOING.
BRING FANS CLOSER.
Every box has a unique code on the back. Turn it into a route from the game to your club’s next promotion, reward or experience.
Bring a kitchen-table winner back to Carrow Road. A box code could link the game to a selected match, a stadium experience or a Canary campaign, giving the club a clear next step after purchase.
Back-of-box code
YOUR NEXT CLUB
EXPERIENCE STARTS HERE.
OTBC-XXXX-XXXX
Illustrative code format
PLAY THE GAME → ENTER YOUR CODE → DISCOVER YOUR REWARD
A FREE MATCH TICKET.
Make the box a route to a selected fixture. Give supporters a reason to bring the excitement back to the stands.
BEHIND THE SCENES
AT CARROW ROAD.
Explore a stadium-experience reward or prize draw. Connect the game at home with the ground, the club's story and a day to remember.
YOUR NEXT CAMPAIGN.
Use codes for a club offer, fan reward or promotional entry, tailored to your campaign and audience.
Marketing with a purpose. Codes can connect each box to a chosen campaign and, with a redemption process, help track participation. An optional sign-up can invite fans to hear more from the club.
Example promotions for discussion. The club chooses the offer, availability, terms and redemption process. Marketing sign-up would be optional.
Two dice. No screen required.
PASS.
SHOOT.
CELEBRATE.
Choose five minutes of play, or race to three goals. Two custom dice turn football’s highs and lows into a fast, face-to-face game.
01
BUILD THE ATTACK.
Roll the white die. Three consecutive passes or Shoot earns a shot. Tackle hands over possession; Foul gives your opponent a shot.
02
TAKE YOUR SHOT.
Roll the black die. Goal scores. Save returns play to the defender. Rebound means roll again; Counter gives the opponent a shot.
03
GO AGAIN.
After a goal, possession switches to the opponent, who rolls the Field Dice to kick off. Keep playing to your agreed time or score. Same football drama. Canary colours.
Make your club edition happen
ON THE BALL.
CITY.
LET'S PLAY.
START WITH YOUR COLOURS.
BUILD FROM THERE.
Tell Pete your preferred quantity and how you want to get the Norwich City edition into supporters’ hands.
- Choose your order size and club colour direction.
- Agree the box artwork and approved badge.
- Confirm pricing and your club edition.
Custom dice colours are included free.